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Bruce Dean

Chief Operating Officer


From welding box cars on trains to driving trucks for liquor distributors, Bruce has found his one true passion is in meeting people and problem-solving.  

After traveling many paths in his early career Bruce landed in the mortgage industry in 1993 and there he uses his problem solving skills to solve big financial problems.  He makes million-dollar decisions and he loves it when he can help put a family’s dream home within their reach.  

Bruce met Steve in the mortgage industry and from him he learned about a dream that Steve has held on to for a long time.  Now he’s enjoying the opportunity to help make that dream a reality.  Together, through Genesis Fuel Corporation and their flagship program, Digital Diesel,  they are building a company that will lower diesel fuel costs for many in the trucking industry and help them to reach their dreams as well.

When he isn’t working, Bruce has many other passions including long rides on his Harley Davidson, his family (especially his grandson) & his friends, and he is looking forward to meeting you!



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